Contractor Growth: How we helped generate millions in projects across southwest Florida.
Florida Structural Group = Construction Marketing
Overview
We have been collaborating with the FSG team over the past few years helping them stay ahead of the curve in their industry. While setting a precedent for contractor marketing in SWFL we helped Florida Structural Group expand into new regions while increasing sales each and every year. Our recipe for this growth leveraged a mix of the following services.
- Marketing Strategy
- Video Production
- Graphic Design
- Web Design & Dev
- Organic & Paid Social
- Organic & Paid Search
Marketing Strategy
We provide FSG the blueprints for all things digital with customized marketing strategies that facilitate quality leads and increased sales.
Video Production
By adding video media throughout the sales process and customer journey we help FSG communicate what they do best with thier prospects and customers.
Graphic Design
We designed print and digital media so that everything was on brand and cohesive throughout FSG’s ecosystem.
Web Design & Dev
We redesigned the construction website for FSG to improve the UX and increase conversions.
Organic & Paid Social
We implemented a strategic social cadence with consistent organic content to build relationships within FSG’s target market. We then layered paid social to increase awareness, reach, traffic, leads, and sales.
Organic & Paid Search
We drove awareness, traffic, and conversions with a mix of SEO and paid campaigns across display and search.
Results
Each year with FSG has resulting in increased sales for the company with projects totaling in the millions. This success has allowed FSG to expand into a new region with an office in the Tampa market where they look to grow further.
Let’s work together!